Rethinking who defines value in a market built far from where coffee begins. My Price Is Not Your Price It’s right after harvest season, and you make your way to your favorite coffee farmer. Except this time, something feels different. You tell yourself you want to pay fairly. And there’s comfort in that thought, […]
It starts far from your cup. Before the roast, before the shipment, before the price, there are routes, risks, and decisions being made under pressure. Coffee just happens to be where it all shows up. Conflict, rising costs, and shifting trade flows are quietly reshaping the system, and every sip you take is now […]