Somewhere along the way, the agricultural industrial complex forgot that the land is not a machine, and now it is rediscovering what farmers have known all along. Regenerative Coffee Is the New Buzzword. But What Does It Actually Mean? Regenerative farming, or as we and many other farmers call it, good old-fashioned farming. […]
Inside West Africa’s informal cocoa and coffee routes, where markets, borders, and survival economics collide. The Quiet Routes: Inside West Africa’s Hidden Trade From the farm to the roadside in Kano, where the cocoa is quietly loaded at dusk, packed tightly into worn sacks that don’t draw attention. To the roadside near Seme Border, […]
Rethinking who defines value in a market built far from where coffee begins. My Price Is Not Your Price It’s right after harvest season, and you make your way to your favorite coffee farmer. Except this time, something feels different. You tell yourself you want to pay fairly. And there’s comfort in that thought, […]
It starts far from your cup. Before the roast, before the shipment, before the price, there are routes, risks, and decisions being made under pressure. Coffee just happens to be where it all shows up. Conflict, rising costs, and shifting trade flows are quietly reshaping the system, and every sip you take is now […]
Born in the Rainforest WAFI started in 2019 when I was working in the commodity markets at a trading firm in New York. I watched how much these firms and traders were making despite never seeing any of the commodities they were actually trading. I do not blame them. When […]