Behind the Brew: What is the Coffee “C” Market? Every time you buy your favorite coffee drink or pick up a bag of roasted beans, the price may seem fixed. However, behind every brew and bag of beans is a highly volatile, fluctuating financial benchmark known as the C price. If you have ever been […]
Rethinking who defines value in a market built far from where coffee begins. My Price Is Not Your Price It’s right after harvest season, and you make your way to your favorite coffee farmer. Except this time, something feels different. You tell yourself you want to pay fairly. And there’s comfort in that thought, […]