Behind the Brew: What is the Coffee “C” Market? Every time you buy your favorite coffee drink or pick up a bag of roasted beans, the price may seem fixed. However, behind every brew and bag of beans is a highly volatile, fluctuating financial benchmark known as the C price. If you have ever been […]
Somewhere along the way, the agricultural industrial complex forgot that the land is not a machine, and now it is rediscovering what farmers have known all along. Regenerative Coffee Is the New Buzzword. But What Does It Actually Mean? Regenerative farming, or as we and many other farmers call it, good old-fashioned farming. […]
It starts far from your cup. Before the roast, before the shipment, before the price, there are routes, risks, and decisions being made under pressure. Coffee just happens to be where it all shows up. Conflict, rising costs, and shifting trade flows are quietly reshaping the system, and every sip you take is now […]